Project

Unbegun is an Amsterdam-based brand that gives new life to material with a story, turning it into durable bags and laptop sleeves — handmade locally, with care and character. Some tarps have weathered years of rain and wind, others never even made it out of the factory. Either way, Unbegun sees value where others see waste. From tent cloth to transport tarp, every piece has its own story. It’s own quirks. At the core of the identity lies a simple but clever idea: a logo that can be rotated endlessly and still read the same, echoing the constant cycle of renewal that defines the brand. The visual identity reflects what Amsterdam stands for: honest, straightforward design with a bold, rebellious edge.