Project
Unbegun
2025
Branding for Bags Made From Upcycled Materials
Unbegun is an Amsterdam-based brand that gives new life to old market tarps, turning them into durable bags and laptop sleeves. Every piece is handmade locally, with care and character. At the core of the identity lies a simple yet clever idea: a logo that can be turned any way and still be read the same — a symbol of endless renewal. The visual identity reflects what Amsterdam stands for: honest, straightforward design with a bold, rebellious edge.
Visual Identity
Digital Design
Motion
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